Vines Florist App

ABSTRACT

The Vines Florist App will help our customers easily place and pay for an organic or fair trade flower or plant delivery with a local florist. Customers will be able to choose their preference for sustainability while supporting local, small businesses.

FEATURES

• Menu Bar with Home, Specials, Favorites, Member Rewards, Shop, Locations and Shopping Cart, allow users quick and intuitive navigation.

• Accessibility options to provide equity to the differently-abled

• Live Chat enabled to help customers

• Menu Provides additional navigation options for user.

PROBLEM STATEMENT

DeMarcus Jackson is a busy, professional husband and son who needs to quickly and easily order flowers for delivery for his wife and mother because he likes to choose within his budget and preferences and does not like to shop in stores.

GOAL

To efficiently place a flower order for delivery.   

We conducted  an unmoderated usability study. Five participants completed the flower ordering task on their own using a live prototype. Each participant also completed a questionnaire describing their experience. The study took no more than 20 minutes for each participants to complete from start to finish.

• "How do I return to the home page after placing my order? I want to see the icon more prominently placed.”
• “I’d like to see my delivery date more prominent on the confirmation page. I don’t want to hunt for it.”
• “I’d like to see better hierarchy between the sub headers and body copy. Also, the body copy can be bigger.”
• “I want to see the pictures smaller on the home page so that I do not have have to scroll to see everything.”

IMPACT

“I love knowing how my flowers are sourced.
We try to buy organic, fair trade whenever possible. Supporting an independent, local florist is a great bonus. It’s so important to shop locally and support our community!”

LESSONS LEARNED

Although a clean, intelligent layout and user-centric design are tantamount to quality UX, the feature that made this app shine was its commitment to the environment and its support of both the floral farmers and the local florists.

Click to Launch

Click to Launch